The problem with club communication is usually not that admins do not send enough messages. It is that the wrong system does not know who needs the message.
Event communication is contextual
Consider these messages: registration confirmed, payment needed, waitlist update, pairings published, tee time ready, event time changed, check in available, results finalized.
A normal email marketing tool does not inherently know those things happened. Your event platform does.
Send to the right group
Not every announcement needs to reach every member. An event update should go to the event field. A membership announcement may only matter to members on a specific plan. Targeted communication reduces noise.
Email remains useful for longer updates, event information, and recaps.
SMS
Texts are valuable when timing matters. A golfer is much more likely to notice a last minute update through a timely mobile message than by checking their inbox.
Push notifications
For players already using the app, push notifications create another direct line between the organization and golfer.
The advantage of connected communication
Parfour knows the event. It knows the player. It knows the membership relationship. That context lets communication become part of the operation rather than another disconnected marketing system.